MIPCOM 2012: Loft London becomes Aframe’s West London upload centre

Editor | 05-10-2012

Independent digital media facility Loft London has inked a deal with cloud video production platform Aframe to become its West London Upload Partner.

The move, say the new partners will “liberate the professional video production process” and Loft London will be the first of Aframe's partners to specialise in mass digitisation of media to help producers evolve from tape based servicing to digital distribution.

Aframe clients will be able take their pre or post produced content on any format to Loft London’s facilities in Chiswick and have them converted and ingested to Aframe's secure data centres. The result, claim the companies, is fast and reliable upload, saving client time for more important production tasks. Aframe then transcodes the uploaded media into H264 web viewing proxies for online collaboration.

“Offering Aframe is a natural evolutionary step for Loft London. We already specialise in helping clients with all aspects of the content lifecycle, so we were very happy to add Aframe’s cloud services to our portfolio," said Davide Maglio, Director and Partner of Loft London. "We believe that by partnering with Aframe, Loft London offers practical solutions to the past, present and future of video production.”